Thursday, March 17, 2016

Business Mission Statement

Emporia Vodka is a brand that people can trust. We simply seek to give customers a high quality product with the highest quality of ingredients. We don’t seek to force a product on people.” Instead the mission should focus on customers and the customer experience the company seeks to create.” (Armstrong & Kotler, Marketing: An Introduction, Pg.40) Thats exactly what our brand is all about we are creating an experience that goes far beyond our product we create. “Too often, mission statements are written for public relations purposes and lack specific, workable guidelines.” (Armstrong & Kotler, Marketing: An Introduction, Pg.41) Which is why at Emporia our mission is meant to be simple and clear. Emporia vodka simply put pure ingredients. At Emporia quality and customer experience is our one an only mission. We are a customer oriented company not a product oriented company. 

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