We plan to market Emporia mostly over social media. Due to the fact that the world we live in now a days is blanketed by social media we should have no problem getting our brand out there to people. “Through strategic planning, the company decides what it wants to do with each business unit.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 55) This is no different within our company all of our marketing has a strategic element to it. Another way we plan to market is to use the big college men’s basketball teams at our disposal. Since we are based out of Kansas we would use the University of Kansas for marketing as well as the UNLV men’s basketball team. This would fit well with our demographic since we want to be a brand that can be affordable to college students but still desired by the older demographic also. Thats why, “Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives.” (Armstrong & Kotler, Marketing: An Introduction, Pg. 55) With our strategies we will target our perfect demographic and price our bottle at $24.99 because we feel that is an affordable price that shows we are still a good quality.
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