Promotion

   Promotion is a huge element of getting a brand out there. As defined,”Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) A lot of this will be done through the use of social media. It is so huge now a days that we will blanket our brand across all online platforms to get the name out there to consumers. We also hope to prove to our consumers that we have a quality brand so that they will spread through word of mouth this can be a huge part of promotion also. ”Some critics think that the four Ps may omit or underemphasize certain important activities.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) The four P’s covers a large business aspect of Emporia Vodka.