Distribution

   Distribution or “Place” is a huge part of getting this vodka brand out there. “Place includes company activities that make the product available to target consumers.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) For Emporia I think we would strictly keep this to just Kansas and Las Vegas. I think these are definitely two markets that would be a good starting point and we have roots in both places. Las Vegas is already huge in the alcohol industry so it would be a good place to start out here. I definitely think we would be held in liquor stores such as Lee’s and be carried in many grocery stores. Since we are in Vegas we could use the club scene to our advantage and get them to use some of our products even if we have to give it to them for free to start.”The issue is not whether there should be four, six, or ten Ps so much as what framework is most helpful in designing integrated marketing programs.” ( Armstrong & Kotler, Marketing: An Introduction, Pg.54) When identifying these 4 P’s we have covered all our bases for Emporia Vodka to get it off the ground. Each plays an important role such as distribution.