Marketing Implementation Strategy

   “Marketing implementation the process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 57) This is the make or break part for Emporia. Simply put you can have the greatest marketing strategy in the world but it all comes down to how you implement it that depends on it being successful or not. “In an increasingly connected world, people at all levels of the marketing system must work together to implement marketing strategies and plans.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 57) The Emporia brand will do this by constantly meeting with all departments to make sure we are all on the same page working towards the same goal. It starts with the CEO and goes all the way down to the distributors to even the stores we are being carried in. This is the part of the business in which team work is vital to our success and Emporia Vodka will work to make sure daily we are all on the same page.