It has been said that, “An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) We consider that to be very true for our brand and another very important aspect of this is price. “Price is the amount of money customers must pay to obtain the product.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) Emporia vodka will be a very good price point and will offer a bigger serving size than other competitors at our price point as well as being a high quality product perfect for mixing with your favorite cocktail or drinking it straight up. At $24.99 for a 1.75 liter bottle which is double the normal size for that price point will definitely stand out against the competition.
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